How can Word Clouds transform your digital footprint?
They say a picture is worth a thousand words! Pictures are encoded dually by the human brain and words only once. Put them together and you gain thrice the retention of your consumer and Word clouds do just that for you.
What are word clouds?
Word clouds are essentially a way to visually represent words, most likely key features or attributes strung together taking the shape of a cloud. They are usually generated through websites like worditout or mentimeter.
The representation is done in a manner where some words are bigger than others and is a result of the frequency and validity of the word. A word cloud generator allows for customization on fonts and colors to suit the person creating them.
Word Clouds and Digital Marketing
We at Which Colour You Want, observe the impact of word clouds and thus use them in various ways to indicate how a strategy/campaign or plan can prove to be most effective.
Why are Word Clouds useful?
Digital Marketing agencies use Word clouds to help their clients incorporate certain ideas and implement strategies that can help the client’s company by increasing the conversion rate, targeting, increasing ROI, and improving communication with clients.
Word clouds are simple features that play an important role in engrossing your client in the marketing plan you show them. It is a tool that will help you express to your clients what they can do to captivate their consumers’ interest in their product or overall brand, depending on the client.
To understand how, here are 5 ways in which Word Clouds help
transform your Digital Footprint:-
Improve Marketing Strategy
Digital Marketing Agencies can use Word clouds to create a visual representation of the key features or attributes that their clients can use in order to improve their marketing strategies. The use of word clouds would help paint a clear picture of the strategy developed for the client. Having such a word cloud can help the clients to focus on what is more important, streamlining the approach.
Example
A Digital Marketing Agency is pitching a new marketing strategy to their client, A Bedding company, regarding their new Summer collection. The Agency’s strategy may contain various attributes that need to be included in the advertisement of the collection which will gain the consumer’s interest in buying the products. In order to showcase those key attributes and feature a word cloud can be created, this will help the Bedding Company know exactly what they need to include in their advertisement. This streamlines the approach and cuts down on the risk of miscommunicating or misinterpretation of the pitch.
Incorporate SEO
Word Clouds can also be used by Digital Marketing agencies as a means to compile the list of search engine optimization terms. It will play a role in the client’s company securing a higher place on the Search engine result page. As a result, helping them gain organic traffic on their websites resulting in more consumers thereby increasing the conversion rate.
Example
An agency is discussing an idea to launch a new website for a tech company that is introducing a new model of a mobile phone, the features of this are way ahead of its time and the product could really turn the market around. A strong digital presence is needed at this point so that the product can reach its maximum potential. The Agency can create a word cloud of SEO terms that would help the client’s website come right on top of the SERP and gain the traction their product deserves.
Enhance content marketing
Aside from an SEO strategy, Word clouds can also prove to be helpful in the area of content marketing. One can use Word clouds for portraying the content in a concise manner. It can aid the process of retention of the content due to its varied fonts and colors that tend to stay with the viewer. It is due to the simple association of colors and words that occurs in the human mind.
Example
The attention span of a consumer as of 2020 is merely 12 seconds. When you take that into consideration the domain of content marketing is affected. The long-form content used in blogs may not be for everyone. Having said this, word clouds can help take major key factors out of a long post and be converted into a cloud with different colors and fonts. This is an easy way to grab the reader’s attention. One can show them almost all there is to know in the post and increase their interest in the product/brand.
Consumer Expectations
If you have ever wondered what the consumers expect from your client’s brand or company then Word clouds can be the solution. By simply plugging the company URL on various platforms users can provide their input and expectations. This can then be used by Digital Marketing Agencies in creating a strategy that will meet these expectations for their clients, thus resulting in a successful user- experience.
Example
When a Tech company has been in the market putting out new products in intervals then it is not uncommon for its consumers to have a certain set of expectations from the products that will be launched in the future. It can be as simple as a slimmer design or increased storage. Expectations like this are important to match up to maintain customer satisfaction and loyalty alongside maintaining the brand’s image. In this case, The digital marketing agency can put out a small survey on various platforms or to the users to fill. The answers of the survey will be generated as a word cloud, the more prominent a word-the higher the need to be met. This will be highly advantageous for the company and keep them ahead of their competition.
Product Review / Feedbacks
Word clouds can be used by Digital Marketing Agencies as a great means to obtain feedback on/from clients and their companies and even have product reviews. This can be used to make amends and rectify or make any improvements necessary in order to provide customer satisfaction. Many new strategies and campaign ideas can grow from these feedbacks and reviews so that a near-perfect product and brand image is created.
Example
A digital marketing company is working with a client whose concern is the rebranding of his/her company’s clothing line. To maintain quality and customer satisfaction there is an option of product review where the buyer can express his/her thoughts on the purchase made. When there are reviews of dissatisfaction by unhappy clients it reflects poorly on the brand. With the help of word clouds, a marketing agency can point out the faults in the client’s brand/product and formulate strategies in an attempt to rectify the problems. In the word cloud, the most recurring problem will be the biggest in size. This can be taken as a way to prioritize the problem that needs to be fixed first and what can be done at a later time.
In Conclusion, We at Which Colour You Want as a Digital Marketing Agency understand the importance of attributes and keywords that are/or should be associated with their clients. In an attempt to improve the marketing strategies and brand image they build for their clients, Digital Marketing agencies often look for tools or methods that would enhance the process and attend to their client’s needs to the best of their abilities. Word cloud is one such feature that helps them in doing the same with great proven results and far fewer cases of miscommunication.
